Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

Role Overview

We are hiring a UX/UI Designer with a strong Shopify and conversion rate optimization background to redesign and improve the storefront experience for our growing Australia-based anime-inspired jewelry and accessories brand. This is a design-first role. We are not looking for someone who codes themes. We are looking for someone who knows what a high-converting Shopify store looks like, can identify what is broken or underperforming on ours, and can deliver design solutions that look good and move the needle.

About the Role

Our Shopify store needs foundational UX and UI improvements before advanced optimization can happen. Think collections page structure, product page layout, mobile experience, and visual hierarchy. We need someone who leads with samples and strategic thinking, not just execution. You will work alongside our development team to bring designs to life, but the design decisions and CRO strategy are yours to own.

To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.

What You'll Do

• Audit the existing Shopify storefront and identify high-impact UX and UI issues across desktop and mobile.
• Design improved page layouts for collections, product pages, landing pages, and key conversion points.
• Deliver Figma or Adobe XD files that are implementation-ready for a Shopify developer.
• Propose and prioritize CRO improvements based on UX best practices and e-commerce data.
• Work collaboratively with the development team to ensure designs are implemented accurately and on time.
• Identify opportunities to improve product discovery, add-to-cart flow, navigation, and checkout experience within Shopify's constraints.
• Create design systems or component libraries to support consistency across the store.
• Review implemented pages and provide feedback to ensure design intent is preserved.
• Stay current on Shopify storefront trends, CRO techniques, and e-commerce UX patterns.

Must-Haves

• Portfolio of Shopify storefront design work. We will evaluate samples before anything else.
• Strong UX and UI design skills with a clear understanding of how design decisions affect conversion.
• Experience designing for e-commerce, including collections pages, product detail pages, and landing pages.
• Proficiency in Figma or Adobe XD, with the ability to deliver developer-ready files.
• Solid understanding of mobile-first design and responsive layouts.
• Working knowledge of Shopify's design constraints, including what is and is not customizable within standard and Plus plans.
• Ability to give clear design rationale. We want to understand why you made the choices you made.
• Strong communication and ability to work asynchronously with a remote team.

Nice-to-Haves

• Experience with CRO tools or A/B testing platforms like Intelligems, Replo, or similar.
• Familiarity with Shopify Online Store 2.0 and how its structure affects design decisions.
• Experience working with page builders like Replo or PageFly.
• Background in fashion, jewelry, accessories, anime, or lifestyle brands.
• Experience collaborating directly with Shopify developers on implementation.
• Interest in anime, gaming, or fandom-based products.

Why Work With Us

• Fully remote work.
• Pay raises and bonuses for strong performance.
• Australia-based company with PH-friendly hours. No graveyard shifts.
• Long-term role with full-time potential.
• Work with a brand in a genuinely fun niche with a strong and loyal audience.
• Role-specific opportunity: Own the visual and UX direction of a Shopify store that is actively growing, with real latitude to improve the experience from the ground up.

How to Apply

Apply with your portfolio or samples of Shopify storefront work. Show us a store you improved and what changed as a result. We prioritize design samples over interview performance for this role.