Senior Marketing Lead for Anime Jewelry Brand

Role Overview

We are hiring a Senior Marketing Lead to take full ownership of growth for an Australia-based, fast-growing, anime-inspired jewelry and accessories brand. You will lead marketing strategy across paid ads, organic content, influencer marketing, UGC, creative testing, and performance analytics. This role is best suited for a highly organized senior marketer who can manage creative coverage across all products, make data-backed decisions, and keep the full marketing engine moving consistently.

About the Role

This is not a junior media buying role. You will be responsible for making sure every product has the right creative coverage, active advertising angles, testing priorities, and clear next steps across Meta, Google, organic, influencer, UGC, and paid creative channels.

You will work closely with the social media manager, influencer and UGC team, paid ads team, editors, designers, and other creative team members to ensure no product is neglected. This role may be hard to fill and may require reviewing a larger volume of candidates because it requires a rare mix of strategic marketing judgment, creative direction, performance analysis, organization, and anime or fandom awareness. To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.

What You’ll Do

• Own marketing strategy and budget across Meta, Facebook, Google, organic, influencer, UGC, and creative channels.
• Organize ad and creative coverage across all products so each product has clear visibility, testing priorities, and next steps.
• Track which products currently have active ads, which products do not, and which products need more creative support.
• Track which hooks, angles, offers, scripts, visuals, and formats have been tested for each product.
• Identify neglected products and help prioritize which products need more content, UGC, influencer support, or paid ad creative.
• Manage and optimize paid ad campaigns, especially Meta, Facebook Ads, and Google Ads.
• Analyze daily performance using Triple Whale, Motion, Shopify, ad platform data, and other relevant reporting tools.
• Identify what is working, what is not, and make clear decisions on scaling, testing, pausing, and improving performance.
• Lead creative strategy for ads, including hooks, angles, offers, scripts, visuals, product positioning, and testing priorities.
• Review video ads, graphics, landing pages, and creative assets to make sure they look polished, high-quality, and on-brand.
• Coordinate with the social media, influencer, UGC, paid ads, editing, and design teams to understand what creatives are needed for each product.
• Build and maintain a clear system for product coverage, creative testing, reporting, campaign planning, and performance reviews, using tools such as Miro, Notion, Airtable, or similar platforms.
• Work closely with editors, designers, media buyers, and creative team members to give clear feedback and keep campaigns moving.
• Help recruit and evaluate new marketing, design, advertising, and creative talent as the team grows.
• Support the brand’s growth toward multiple 7 figures by building a stronger, more consistent marketing engine.

Must-Haves

• Proven senior-level marketing experience with 7-figure Shopify e-commerce brands.
• Deep hands-on experience with Meta or Facebook Ads.
• Strong experience with Google Ads.
• Strong working knowledge of Triple Whale, Motion, Shopify analytics, and performance reporting.
• Excellent creative judgment, especially for video ads, hooks, angles, offers, and direct-response creative.
• Ability to spot the difference between weak, cheap-looking content and polished, high-converting brand creative.
• Strong organization and attention to detail across product coverage, creative testing, reporting, and campaign planning.
• Ability to track which products have active ads, which products need more creative, and which angles have already been tested.
• Experience managing or coordinating remote teams, including ad managers, editors, designers, creative strategists, or social media team members.
• Strong understanding of e-commerce funnels, offers, landing pages, AOV, CAC, MER, ROAS, contribution margin, and scaling strategy.
• Reliable, consistent, and available full-time with strong attention across at least 5 days per week.
• Strong communication skills and the ability to give clear direction to creative and marketing team members.

Nice-to-Haves

• Anime fan or deep familiarity with anime culture, manga, fandom communities, and anime-related products.
• Experience in jewelry, fashion, accessories, beauty, collectibles, fandom, anime, or lifestyle brands.
• Experience building creative testing systems from scratch.
• Experience using Miro, Notion, Airtable, or similar tools to manage marketing systems and creative workflows.
• Experience working with influencers, UGC creators, affiliate partners, or ambassador programs.
• Strong copywriting instincts for hooks, headlines, offers, scripts, and ad angles.
• Experience hiring or evaluating marketing, design, advertising, and creative talent.
• Availability across 6 to 7 days per week when needed.

Why Work With Us

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours. No graveyard shifts!
• Long-term role with full-time potential
• Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
• Role-specific opportunity: Take real ownership of the marketing strategy, product creative coverage, and growth systems behind a fast-growing anime-inspired jewelry and accessories brand.

How to Apply

Apply today if this role fits your experience and ideal remote job. We would love to hear from senior marketers who can combine performance strategy, creative judgment, strong organization, and a genuine understanding of anime-inspired audiences