Head of Growth

Role Overview

The Head of Growth owns the entire marketing function at Kraymer Art, with Meta Ads as the primary channel and responsibility for expanding into Google, organic, and influencer. This is the senior leadership seat for marketing, accountable for strategy, budget management, creative oversight, team leadership, and performance analysis. The Head of Growth works closely with the founder and the product team to drive revenue growth and protect the brand as it scales.

About the Role

Kraymer Art is an anime-inspired jewelry and accessories brand with a focused niche audience and strong creative identity. The marketing function needs senior leadership that can operate at both the strategic and executional level, someone who understands not just how to run ads but why customers buy, what emotional needs the product fulfills, and how to turn that understanding into creative and campaigns that convert.

This role exists to scale the brand to multiple seven figures. The Head of Growth will own the full marketing operation, from daily performance analysis and creative direction to team building, channel expansion, and brand stewardship. Success looks like efficient, scalable ad spend, a creative pipeline that consistently produces strong performers, and a marketing function that grows in capability alongside the brand without losing the quality that defines it. To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.

What You'll Do

• Own the full marketing strategy and budget across Meta Ads as the primary channel, with expansion into Google, organic, and influencer channels
• Build and lead the marketing function, setting direction and standards as the team grows
• Manage Meta Ads campaigns end to end, including structure, creative testing, scaling, and performance optimization
• Analyze performance data daily using analytics tools and iterate on strategy based on what the data shows
• Oversee the creative team, including editors and designers, reviewing ad output for quality, on-brand execution, and likelihood to perform

Must-Haves

• Genuine anime fan with active knowledge of current titles, fandom culture, and the audience Kraymer Art serves
• Proven experience managing Meta Ads at $50,000 or more per month in ad spend, with direct hands-on accountability for performance
• Experience marketing fashion products, including demonstrated ability to evaluate creative quality and aesthetics
• Portfolio of graphic and video ads produced independently, covering scriptwriting, design, and editing
• Experience working with Shopify e-commerce businesses generating at least $2 million in annual revenue
• Active and frequent use of Instagram and social media, with a track record of staying current on trends relevant to the brand
• Prior management experience with direct oversight of at least one team or function
• Strong conviction that video creative is the primary lever in Meta Ads performance, backed by experience that supports that view

Nice-to-Haves

• Experience managing $300,000 or more per month in Meta Ads spend
• Familiarity with Triple Whale for attribution and performance reporting
• Familiarity with Atria for creative research and analysis
• Experience with Claude and AI tools relevant to marketing workflows
• YouTube, Google Ads, or TikTok Ads experience
• Proficiency with Google Analytics GA4
• Experience with Higgsfield or similar AI video tools
• Influencer or affiliate marketing experience
• TikTok Shop experience
• Microsoft Clarity experience
• Availability across six or more days per week

Why Work With Us

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours. No graveyard shifts!
• Long-term role with full-time potential
• Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
• Role-specific opportunity: You will hold the senior growth seat, with full ownership of strategy, spend, creative, and team, and direct influence over how the brand scales and how it shows up to its audience.

How to Apply

If this role sounds like the right fit, submit your application with a portfolio of ads you have produced independently and your answers to our screening questions. Please answer every screening question specifically and with reference to your own experience. Generic or templated responses will not be considered.